Product Visualisation / Product Animation
product animation: show how it works.
A product animation is a video created from the 3D model. It makes a product’s functions, mechanisms and inner workings clear in seconds – for websites, trade fairs, sales, social media and crowdfunding.
Benefits
where product animations make an impact
Technology that needs explaining
Show mechanisms, processes and inner workings without long texts and data sheets.
Website & web shop
Moving images keep visitors on the page longer and answer questions before they’re asked.
Trade fairs & sales
A loop on your stand or in a sales meeting explains the product even without a sample.
Social media
Short clips in portrait and landscape for LinkedIn, Instagram and more.
Crowdfunding & investors
Show the product in action long before it goes into series production.
Training & assembly
Make assembly, maintenance and operating steps easy to follow.
Process
four steps to your animation
A product animation usually takes 1 to 4 weeks, including feedback rounds.
Storyboard
What should the animation show, for whom, and where will it run? We sketch scenes, camera moves and length.
Model & materials
Preparing the CAD data, materials, lighting and – if needed – moving assemblies.
Animatic & feedback
A quick low-quality preview to agree on timing and camera.
Rendering & editing
Final rendering, editing and export in the formats and aspect ratios you need.
FAQ
frequently asked questions
What is a product animation?
A product animation is a video rendered from a 3D model. It shows a product’s functions, mechanisms, assembly or inner workings in motion – clearer than any photo or text.
What are product animations used for?
Typical uses are websites and web shops, trade fairs, sales presentations, social media, crowdfunding campaigns and training. They are particularly effective for technology that needs explaining.
How much does a product animation cost?
Product animations are usually in the four- to five-digit franc range – depending on length, model complexity, camera moves and scenes.
How long does production take?
A product animation usually takes 1 to 4 weeks, including storyboard, test renderings and feedback rounds.